This locally-owned store is part of a nationwide mattress retailer. The shop sells only Serta-brand mattresses, and can offer them at low prices due to the buying power of the corporate franchise. Serta brands include the value-priced America's Mattress private label, Serta Perfect Day, Perfect Sleeper, Vera Wang memory foam, Comfortaire luxury air beds and SertaPedic. Adjustable beds are also featured. The "Stop Counting Sheep" price guarantee insures customers won't find a lower price on Serta mattress at any other store; if they do, America's Mattress will refund the difference.