Tropicana, the Bradenton-based orange juice maker, is handing out pink slips to about a dozen workers, according to the Bradenton Herald.
Tropicana, owned by PepsiCo, is making the cuts to save money. The layoffs take effect at the end of the month, with company officials saying that there may be additional job cuts, according to the article.
Tropicana is the most popular orange juice in the U.S., according to Bloomberg. But in the down economy, more people are buying cheaper brands and other types of juices that cost less money.
According to Bloomberg, the company has faced some criticism and questions recently for making the decision to water down its orange juice. The company has responded that it is adding water to meet consumer demand, as many Americans don't want thick orange juice and add water on their own.
Parent PepsiCo Inc., the world’s largest snack-food maker, has announced plans to cut 8,700 jobs across the globe to offset high commodity costs and inject new investment into advertising in North America. The company estimates the plan will save $3 billion.